Joyce had been designing dresses, gowns and fashion accessories for a long time. She always wanted to design her own clothes because she loves to create something different and it’s her passion.
She started joining fashion shows around the globe like Philippine Fashion Week, J Summer Fashion show in Paris, Fashion Week Brooklyn, New York, Summer Fashion show in Germany, Ecoluxe Luxury Fashion show during the London Fashion Week 2014, ECO Fashion Show in Abu Dhabi.
She aims also to promote Filipino fabrics and other Filipino indigenous materials from different regions in the Philippines (like pineapple, abacca, pearls, natural stones and other Filipino materials) at the same time will provide more jobs for creative women. Joyce believes that every woman deserves to feel beautiful and stunning; wearing her creations makes a woman more confident, fabulous and a head turner.